Most beach goers will have an enjoyable and relaxing time. Many will be children enjoying a holiday. But every year, 7,000 of them get into serious difficulties.
RNLI lifeboat volunteers or search and rescue helicopter crews can respond within minutes, and often save lives close to the shore. But sometimes, at the beach, seconds count. For a person to have a fighting chance of survival, they need someone on the beach who can see the dangers develop: someone who can prevent accidents before they happen and respond instantly if they occur. 95% of the lifeguards’ work is preventative.